A New Purpose for a Viral Challenge | The In Between Podcast

What happens when a viral campaign from a decade ago resurfaces—not for the same cause, but for something equally urgent? That’s the question explored in The In Between podcast, part of the Enduring Minds series, hosted by Evan Birch and Jason Bahamundi. In this episode, the co-hosts discuss the revival of the Ice Bucket Challenge—this time, the action is to about advocacy for men’s mental health awareness.

Originally launched in 2014 to support ALS research (raising an astounding $185 million), the Ice Bucket Challenge is being picked up again by students at the University of South Carolina. Their mission? Launch the #SpeakYourMind campaign and spark public conversation about mental health, especially among young men.

Generational Divide or Opportunity for Unity?

The hosts discuss how the updated challenge has caused confusion across generations—some feeling the campaign should remain solely connected to ALS, while others see its viral power as a tool for broader advocacy. Gen Z, in particular, is using digital tools with intention—leveraging TikTok, Instagram, and YouTube to drive awareness around rising suicide rates, cyberbullying, and underfunded support systems like LGBTQIA+ helplines.

Evan and Jason explore this friction and ask a powerful question: Do we lose impact by holding on to tradition, or do we create more impact by adapting tools for today’s challenges?

Mental Health in Motion: From Endurance to Empathy

Evan and Jason point out something endurance athletes know all too well—when you’re suffering, the support of your community can make all the difference. Mental health, much like endurance training, requires stamina, support, and a supportive space to speak your truth.

In this episode, they examine how a simple act—dumping a bucket of cold water over your head—can become a non-verbal show of solidarity for those who aren’t ready to talk. For endurance athletes especially, this visible, physical action mirrors the silent battles we push through in training and in life.

Why the Endurance Community Should Join In

The call to action from The In Between is clear: bring the endurance sports world into this new wave of advocacy. Just as athletes challenge themselves on the course, they can challenge each other to show up for mental health. The Ice Bucket Challenge is a moment to be loud in support of those who feel silenced.

By participating and sharing, athletes can create a domino effect of compassion, awareness, and open dialogue—both online and in their local communities.

Keeping the Conversation Going

At Run Tri Bike, we believe in the power of storytelling and community. Mental health advocacy, for men and women, doesn’t end with a podcast episode or a viral trend—it starts there and grows when more people speak up, share their stories, and support each other.

Let this episode be your invitation to take action. Whether it’s starting a conversation, sharing a resource like the 988 Suicide & Crisis Lifeline, or simply showing up with empathy—you’re making an impact.

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