Emily Johnson’s journey from behavior consultant to co-owner of The Bike Shop in Willington, CT, is a powerful story of transformation. After giving birth, Emily sought a mental and physical outlet—something that would ground her, heal her, and inspire others. Cycling became that answer. But what began as a personal escape quickly turned into a professional mission: to make the cycling community more accessible and inclusive, especially for women navigating an often male-dominated sport.
Why Women’s Cycling Is Booming
Since 2009, women’s cycling has seen steady growth, but the pandemic supercharged it. Emily notes how more women turned to bikes as a way to connect with others, build confidence, and discover joy in movement. Social media played a big role in uniting like-minded women, but barriers still exist—particularly in traditional bike shop environments that can feel intimidating or unwelcoming. Emily’s shop aims to be the antidote: a judgment-free space where everyone can ask questions, get educated, and find gear that actually fits.
Creating a Safe Space to Learn and Ride
Emily doesn’t just sell bikes—she builds community. Through specialized clinics focused on bikepacking, nutrition, and basic mechanics, she creates an environment where women can show up as they are. Her workshops address real-world frustrations like ill-fitting gear and the anxiety of not knowing how to fix a flat. The emphasis is on shared experience, empowerment, and building trust—in equipment and in oneself.
Industry Progress and Persistent Gaps
While some brands like LIV and Juliana continue to offer women-specific bikes, most manufacturers now push unisex frames. Emily believes this shift has pros and cons—more options, yes, but not always better fits for every rider. Representation remains a critical gap in the industry. Women mechanics, fitters, and instructors aren’t just helpful—they’re necessary to reshape the culture and create safer, more inclusive spaces.
ADVERTISEMENT

Mental Health, Motherhood, and Movement
Cycling didn’t just give Emily a career—it gave her peace. Postpartum depression and the pressures of family life left her searching for balance. On the bike, she found clarity and calm. As a business owner and mother, she now models the importance of self-care, resilience, and movement for her kids. It’s not just about riding—it’s about living fully and intentionally.
The Changing Terrain of Cycling
Emily also highlights evolving market trends. Gravel and mountain biking are booming, while road cycling sees a decline due to safety concerns. Cities like Seattle invest in bike-friendly infrastructure, while others lag behind. Emily advocates for safer conditions and broader public support—because when people feel safe, they ride more.
Candy, Ice Cream, and Community
The podcast ends on a sweet note—literally. Emily shares her guilty pleasures, from PB&J preferences to favorite candies, adding a lighthearted touch that reminds us why we ride: fun, freedom, and connection. Join the conversation and share your own Fireside Chat favorites on social media!
Ready to Ride?
If Emily’s story lit a fire in you, connect with her through The Bike Shop CT or on Instagram and Facebook. Whether you’re seeking a clinic, a bike fit, or just a supportive conversation, Emily is building the kind of cycling community we all need.
ADVERTISEMENT