Trail Running, Creativity, and Community: Elliot Matson’s Journey

In Episode 10 of the Beyond the Finish Line podcast, endurance athletes and outdoor enthusiasts are treated to an inspiring conversation with Elliot Matson, the creative force behind Folklord Apparel. Hosted by Joe Hardin, this episode dives deep into Elliot’s multifaceted journey as a trail runner, bikepacking enthusiast, and author. His story is not only about trail running and creativity but also about the inspiration to achieve one’s dreams, especially in the face of challenges.

Running with a Canine Companion: Bonding Through Nature

Elliot’s adventure as a trail runner began with his loyal boxer, Ginny. Running with a dog is more than just exercise; it’s a bonding experience that deepens one’s connection with nature. For Elliot, these runs with Ginny became a source of inspiration, allowing him to explore new terrains and ideas. His story resonates with many runners who find companionship and motivation in their pets, proving that the journey is just as important as the destination.

The Creative Process: Building Folklord Apparel

Elliot’s creativity doesn’t stop at running. His brand, Folklord Apparel, is a testament to his innovative spirit. The brand’s concept of “leisure” wear—an antithesis to the usual athleisure—reflects his unique approach to both fashion and business. Each piece in the collection is meticulously crafted with hand-illustrated designs, making Folklord products truly one-of-a-kind. Elliot’s journey in building this brand mirrors the mindset of endurance athletes. It is a mindset that requires perseverance, creativity, and a deep commitment to authenticity.

Writing and Publishing: Overcoming Challenges

Elliot is not just a runner and entrepreneur; he’s also a prolific author. With six self-published books to his name, he shares the trials and triumphs of navigating the publishing world. His determination to maintain creative control over his work led him to self-publish. Elliot’s innovative approach to storytelling, including the creation of audiobook podcasts for his works, reflects his commitment to sharing his voice with the world, despite the obstacles.

Western-Themed Tales: Blending Tradition with Innovation

Elliot’s passion for storytelling is perhaps best exemplified in his western-themed book, Henry Hansen Lived and Died. Composed of 30 short stories about a folk tale cowboy, this book weaves themes of media consumption and storytelling through generations. By narrating the audiobook in an authentic cowboy voice, Elliot brings his stories to life, blending tradition with modern innovation. This segment of the podcast highlights the importance of staying true to one’s voice and the power of storytelling in connecting with others.

Future Ventures: What’s Next for Folklord Apparel?

The episode concludes with a glimpse into Elliot’s future plans for Folklord Apparel. With new products like hats, shorts, and socks on the horizon, he continues to push the boundaries of creativity and design. Elliot’s story serves as a reminder that the journey doesn’t end at the finish line—it’s just the beginning. As a special offer to podcast listeners, Elliot provides a promo code “STEVE” for a 10% discount on Folklord products.

Embracing Vulnerability and Building Community

Elliot Matson’s journey is a powerful example of how running, creativity, and entrepreneurship intersect. His story encourages us to embrace vulnerability, build community, and pursue our passions with determination and authenticity. For anyone looking for motivation and inspiration, this episode of Beyond the Finish Line is a must-listen.

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