Jacks Generic Triathlon was founded by Jack Murray in 2003, at a time when he thought many triathlons had forgotten about the participants. Events had become so focused on getting big sponsors, accommodating pro athletes, and trying to look good that they sometimes neglected the actual product the race. Athletes ended up paying more, but their racing experience was actually less. Jack had the idea to put on a race with very little pomp & circumstance, yet at the core be a great race. It would be well organized, safe, good value, and of course, fun. It reminded him of the generic aisle at the supermarket: Its the same quality products, sometimes even better, but you dont have to pay for the fancy packaging. And hence, the name Jacks Generic Triathlon was born. Today, the event has a lot more fancy packaging, but at its core, it is still all about the participants. Each edition is designed, planned, and priced with you, every day at the forefront of the experience.